The Victory of the Commons

This page features a video presentation where Joost de Valk discusses the foundational principles behind building Yoast. The core concept presented is “sustainable open source,” which the organization refers to as “the victory of the commons.”

De Valk credits his wife Marieke with coining this term, noting it represents “a transliteration of a concept from sociology.” The talk explores how this philosophy shaped Yoast’s development approach.